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Research papers

Marketing and emerging technologies

"Nobody had any need of the phone before it existed". Thus, what could be in such a new field, the contribution of market research? How can we imagine what the good ways to investigate are and forecast what the key factors for success in the...

Catalogue: ESOMAR Congress 1989
Author: Philippe Crance
Company: GMV Conseil
September 1, 1989
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Citation

Crance, P. (1989a, September 01). Marketing and emerging technologies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-emerging-technologies


Research papers

An example of sales price fixing for the consumer market based on a dual approach

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: F. Goetz, Jacqueline Carof
Company: GMV Conseil
August 1, 1981
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Citation

Goetz and Carof (1981a, August 01). An example of sales price fixing for the consumer market based on a dual approach. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-example-of-sales-price-fixing-for-the-consumer-market-based-on-a-dual-approach


Research papers

An example of sales price fixing for the consumer market based on a dual approach (French)

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: F. Goetz, Jacqueline Carof
Company: GMV Conseil
August 1, 1981
×

Citation

Goetz and Carof (1981a, August 01). An example of sales price fixing for the consumer market based on a dual approach (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-example-of-sales-price-fixing-for-the-consumer-market-based-on-a-dual-approach-french-


Research papers

In situ interview

The problem in marketing research is a difficulty in gathering information either in the exploration phase or in the sampling phase. The traditional survey or interview includes certain constraints that any marketing researcher should try to overcome...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Marie Paule Lagrange, Jacqueline Carof
Company: GMV Conseil
November 1, 1977
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Citation

Lagrange and Carof (1977a, November 01). In situ interview. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-situ-interview